Leftovers: Hershey bakes Reese’s pie for Thanksgiving | Tostitos adds zesty twist to Scoops

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Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes.

Reese’s brings back giant peanut butter cup pie for Thanksgiving

Hershey is making the Thanksgiving dessert table a little sweeter with a super-sized Reese’s peanut butter cup.

Reese’s Pie is a 9-inch peanut butter cup designed to look like a Thanksgiving pie. The dessert, which weighs more than 3 pounds, costs $49.99. It will be available on Nov. 16 on Hershey’s website and in select club locations. 

Hershey first launched a limited-edition Reese’s Pie in 2021. It made just 3,000 pies that quickly sold out.

“Thanksgiving is a celebration of tradition, but even the most beloved traditions leave room for reinvention,” Samantha Siegal, senior director of marketing for Reese’s at Hershey, said in a statement. “The overwhelming response to our original Reese’s Pie proved that a fresh take on a holiday classic can create something truly special.”

The sweets maker didn’t specify how many Reese’s pies it would create for the launch, but said quantities are limited and the company is limiting purchases to two per order.

Hershey has relied on limited edition offerings to create buzz, test innovation and respond to consumer trends. The company launched a limited edition Dubai-Inspired chocolate bar in December 2025, and produced only 10,000 to create a scarcity effect.

—Sarah Zimmerman

Tostitos adds a zesty twist to Scoops

Tostitos is combining its most popular flavor and format for the brand’s latest launch.

Tostitos Scoops Hint of Lime Flavored Tortilla Chips is a permanent addition to the brand’s lineup that will reach retailers nationwide in late December. The PepsiCo-owned brand said it has fielded consumer requests for years to bring the Hint of Lime Flavor to Scoops, the brand’s most popular tortilla chip shape.

“Our fans told us exactly what they wanted, and we listened,” Denise Truelove, senior vice president of marketing for PepsiCo Foods U.S., said in a statement. “Whether it’s game day or just another Tuesday night, the latest offering from Tostitos is another way our brand is bringing people to the table and keeping them gathering a little longer.”

PepsiCo has leaned heavily into innovation as it charts a turnaround for its snacking division, which has struggled as consumer price sensitivity dampens sales. Earlier this year, the company brought the Tostitos brand into the refrigerated aisle with guacamole, which represented a push by the snack giant to expand its presence in fresh and less processed foods. 

In April, Tostitos underwent a brand refresh to highlight that the chips are made from whole corn kernels and do not contain artificial flavors or colors. The move further positioned the brand as a more natural option.

—Sarah Zimmerman

Cutwater gets festive

Cutwater Spirits is getting festive ahead of the holidays with a new ready-to-drink cocktail.

The Anheuser-Busch-owned beverage is releasing an updated take on its classic canned White Russian cocktail. The offering, Gingerbread White Russian, is made with the brand’s vodka and coffee-cream liqueur with notes of gingerbread and baking spice. 

The drink is available for a limited time and is meant to play into seasonal nostalgia with its indulgent profile.

Cutwater differentiates itself from other ready-to-drink brands by focusing on classic and established cocktails such as margaritas, Bloody Marys and Long Island Iced Teas. Crafted canned cocktails are beginning to surpass hard seltzers as the RTD category matures and consumers look for more premium options.

Along with the seasonal White Russian, Cutwater is also releasing a new martini variety pack, which includes a new Passion Fruit flavor alongside popular options including lemon drop martini and espresso martini beverages.