Richard Haynes – Transformations in Media Relations in F1 – Symposium 2023
Richard Haynes is professor of Media Sport in the Division of Communications, Media and Culture at the University of Stirling, Scotland. He is author of seven books on sport and communications including the award-winning history BBC Sport in Black and White (Palgrave 2016) and his forthcoming book with Raymond Boyle Streaming the Formula 1 Rivalry: Sport and the Media in the Platform Age to be published by Peter Lang in 2024.
Based on archival and biographical research and interviews with British journalists, broadcasters and communications managers, this presentation provides an analysis of the transformations in media relations in Formula One from 1960s onward. The paper explores the professional careers of leading British journalists and broadcasters of F1 to explore how media relations have changed over time. We conclude with some thoughts on how F1 in the era of Liberty Media, is bringing new opportunities for F1 across different platforms, transforming again the media relations of the sport.
Symposium 2023 was conducted in partnership with the IMRRC, and was filmed and distributed by the Motoring Podcast Network.
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