Nestlé is doubling its investment in Mexico to $2 billion as the food giant looks to expand the country’s growing importance for the Nescafé maker’s business.
Nestlé, which has operated in Mexico for nearly a century, said it will invest an additional $1 billion between 2028 and 2030 to strengthen production and manufacturing capabilities, modernize facilities, incorporate technology and develop more efficient and sustainable processes.
The commitment builds on the company’s $1 billion investment announced last year that covered the 2025 to 2027 period and was earmarked for projects including modernizing and expanding production at Nestlé’s Maggi factory in the state of Mexico. The investment also helped support increasing output at its Nescafé plant in Veracruz.
Mexico is one of Nestlé’s larger markets, with the country responsible for 4% of the firm’s 89.49 billion Swiss Francs ($107.2 billion) in sales for fiscal 2025.
Fausto Costa, CEO of Nestlé Mexico, said in a statement that the newest investment reflects the company’s confidence in Mexico, which has become a major global economic player.
Nestlé said its latest investment focuses on the country’s agriculture and strengthening the local value chains through domestically sourced raw materials and inputs. Nestlé pointed to its Nescafé brand, which will continue to promote sustainable and regenerative farming practices.
Even as consumers in the U.S. cut back on spending, companies such as Nestlé haven’t been afraid to spend money to grow their business in key regions such as Mexico.
“We’ve got really, really good broad-based growth across the emerging markets,” Nestlé CFO Anna Manz told analysts at a Barclays conference in September.
Earlier this year, Nestlé announced it would build a Nescafé facility in Thailand, invest in its health and nutrition business in Brazil and construct a Purina production plant and logistics hub in Italy.
