David Storch speaks on the prospect of Jamie Vardy signing for Sheffield Wednesday
David Storch speaks on the prospect of Jamie Vardy signing for Sheffield Wednesday, with the free agent keeping up his fitness levels for the time being.
On Jamie Vardy, he said: “At some point I’ll be able to tell a story. This might not be the right time. yeah, Jamie is somebody that we would like to have in our club.
Asked if he would like to have that conversation sooner rather than later, he replied: “Let’s just say he’d be somebody that we would be thrilled to have on the club.
“And unfortunately, we are we do have these restrictions. We’re trying to figure out how to get around the restrictions to put something in front of Jamie that would make sense for him.
He continued: “The club is handicapped. We came out of administration with certain restrictions on what we could and couldn’t do, and I was less informed in terms of how it actually would play out.
“And unfortunately, it’s played out a little harder than we expected. But yeah, at the same token, I think we have one of the greatest sporting directors in the game, and Simon (Wilson) is figuring it out, and I have a lot of confidence that by the time this campaign is over, we will have given a very good accounting for ourselves.”
🗣️ Here’s what @storchyowl has had to say on the prospect of Jamie Vardy signing this morning on @talkSPORT 👀🦉#SWFC #WAWAW pic.twitter.com/V7wyc4aRZn
— The Wednesday Week Podcast (@TWWcast) August 15, 2026
Explaining more on the rebuild, work behind the scenes: “At this moment right now there are 100 work orders that are being executed against. We have major projects like creating enough water flow into the stadium. Hot water into the stadium. We have a Wi-Fi program going on. We have to change some new elevators out. The food and beverage is going to be very different. The quality of the food will be improved. We have Delaware will be providing the food. We’re going to try and make it easier to get in and out of the stadium. We’re going to try and make it easier to buy merchandise. The store will be up and running by Monday.
“We have the job that the guys from Umbro have done is just unreal because we, first met with the head guys of Umbro at the end of March. At that point in time, we didn’t own the club. I couldn’t make a commitment. And yet they went ahead and had a good feeling about the meeting and felt that, you know, things would progress to the point where they could possibly come in and build us kits.
“The typical lead time for new kits for a season or 18 months or more. We’ve actually already placed the kits for the 27-28 season. We convinced the Umbro folk. We hired a design firm, Peter and Paul, local design firm, who’ve done great work for us all around the stadium, but also helping us on the kits. And sure enough, we will have kits in the store and kits on the players’ backs.
“Pretty remarkable what Umbro was able to achieve in such a short window.”
🗣️ More from @storchyowl on stadium upgrades and developing a relationship with UMBRO.
Great stuff! 🦉#SWFC #WAWAW pic.twitter.com/QUd2mMYw0q
— The Wednesday Week Podcast (@TWWcast) August 15, 2026
