Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
BeatBox jams into the bakery
Beatbox is hoping its latest innovation with Cinnabon hits the right note with consumer tastebuds.
The party punch brand, which is majority owned by AB InBev, is partnering with the sweets chain to launch BeatBox Cinnamon Roll. The beverage reportedly combines notes of spiced cinnamon, brown sugar and rich cream cheese frosting, bringing the indulgent flavors inspired by Cinnabon into a drinkable format.
The idea first came to life on April Fools’ Day in 2023, when BeatBox teased a Cinnabon-inspired flavor as a joke. Fans loved the idea, asking BeatBox and Cinnabon to turn it into a real product.
“That’s what we love about the BeatBox community,” Justin Fenchel, co-founder and CEO of BeatBox Beverages, said in a statement. “They’re vocal, they keep us on our toes and they inspire some of our best ideas.”
Cinnamon Roll joins a pipeline of more than 15 flavors and innovations inspired by BeatBox consumers, according to the alcohol brand.
April Fools’ has proven to be a way for brands to get free publicity, but in some cases, a few of the out-of-this-world ideas have actually turned into reality.
Ferrero in February released a Dr Pepper Tic Tac, following up on a joke made in 2025. Before that, Kraft Heinz released a Claussen pickle cocktail based on an April Fools’ prank and Burt’s Bees turned a fake collaboration with Hidden Valley Ranch into reality.
— Christopher Doering
Topo Chico launches premium, canned water
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Courtesy of Coca-Cola
Topo Chico is entering the premium sparkling water market with Colección.
The offering from the Coca-Cola-owned brand is a carbonated, filtered water made with Topo Chico’s signature minerals “for flavor inspired by the iconic taste experience.”
As a sparkling and filtered water, Colección was created to stand out in the Topo Chico portfolio. Topo Chico’s lineup already includes its flagship mineral water and Sabores, a flavored sparkling water with fruit juice. Unlike Topo Chico’s classic water, which is served in a glass bottle, Colección comes in a can, which lends itself to a more portable format.
“By bringing the iconic Topo Chico taste experience to a premium canned format, we’re creating new ways for consumers to enjoy Topo Chico in more places, while staying rooted in the heritage and character that have made the brand a beloved favorite for generations,” Sue Lynne Cha, vice president of water and tea in North America for Coca-Cola, said in a statement.
The water is available in an eight-pack of 12-ounce slim cans at Walmart, Target, Albertson’s, Safeway and online. It retails for $9.99.
As Colección hits the shelves, Topo Chico’s original mineral water is also beginning to return after production was paused as Coca-Cola made updates to its water source and manufacturing facilities in Mexico.
Topo Chico’s latest offering allows it to tap into growing interest in premium water.
The bottled sparkling water segment was valued at $4.76 billion in 2025, and it is expected to grow at a compound annual growth rate of 8.3% by 2033, according to Grandview Research. Other companies are also tapping into the trend, including Arizona Beverages, which partnered with Italian beverage brand Ferrarelle to boost distribution in the U.S.
— Laurel Deppen
Bauducco reimagines a holiday classic with Skippy
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Courtesy of Bauducco
The world’s largest producer of panettone is making the holidays even sweeter in a collaboration with Skippy peanut butter.
Bauducco is launching Skippy Peanut Butter Chocottone, which infuses the spread into the iconic Italian sweet holiday loaf loaded with raisins or candied fruits. The launch is meant to introduce more Americans to panettone, which is considered a holiday tradition in countries around the world.
“This partnership with the SKIPPY brand invites American consumers to discover the Chocottone in a way that feels personal and delicious, combining two globally recognized brands into something fresh and special,” Juliana Corá Bastos, marketing, trade marketing and e-commerce director for Bauducco International BU, said in a statement.
Peanut butter consumption in the U.S. has soared since the pandemic with the spread positioned as a low-cost source of protein. Peanut butter consumption increased 6% over the average of the last 10 years, according to the USDA, while consumption of other peanut products declined.
Other companies based outside the U.S. have used peanut butter to expand their brands to new audiences in America. Last year, Italy-based Ferrero launched a Nutella Peanut, the first new flavor for the brand and designed for North American consumers.
— Sarah Zimmerman
