Beckham strips for multi million dollar Super Bowl ad
Viewers of the Super Bowl are in for a treat as David Beckham's new $3.5 million, half-naked, H&M advert will get it's debut this Sunday.
The ads that run during the Super Bowl are as eagerly anticipated as the game itself, and David Beckham fans won't be disappointed with his H&M Bodyware campaign, which will air during the second quarter of the NFL championship final.
In the 30-second black and white clip Becks shows off his toned body and numerous tattoos in a series of steamy close-up shots.
Smouldering his way through the song 'Don't Let Me Be Misunderstood' by the Animals, there is certainly no mistaking David's impeccable phsysique - and we love him even more now the dad-of-four is sporting a few wrinkles.
In a press release Mr Beckham said he was honoured to be appearing in such a high profile spot: 'I'm excited about my Bodywear ad featuring in this year's Super Bowl.
'My design team and I spent 18 months developing the collection, it's been a fantastic collaborative experience, and I'm very happy with the end result.
'Like every fan, I'm looking forward to Super Bowl Sunday.'
Steve Lubomski, Director of Marketing for H&M North America, agreed with the star: 'We're thrilled about David starring in our Super Bowl spot, which kicks-off the North American launch of the global David Beckham Bodywear collection.
'We'll reach a significant number of our consumer base during the Super Bowl, and we'll continue the momentum with a 360 degree marketing campaign that includes social media, national advertising, PR and consumer engagement.'