Login | Register nowContact Us
Latest NewsLatest ReleasesSpecial FeaturesBollywood BabesHistory
Asian NewsEvents
Food NewsStartersMain MealsDessertsDrinksRestaurant Guides
Latest NewsAsian Business Rising StarsBusiness of Sport
FootballCricketGolfOlympic GamesTennisMotorSportLiverpool FCManchester UnitedBoxingUS SportsUEFA Euro 2012
Latest NewsDestinations Guide
MusicShowbizHollywood ReleasesFilm News
AsiaEurope InterviewsEntertainmentsLifeStyleSport
Home » Business » Business of Sport

Everton secure Russian Sponsorship

Everton's training ground will be renamed USM Finch Farm as part of a five-year sponsorship deal with a Russian holding company, the Premier League club announced on Friday.

The deal takes effect this month and also gives USM Holdings a number of global marketing rights, including in-match advertising at Goodison Park.

"We've invested heavily into our training facilities over recent years and this deal means we can continue to provide top-class facilities, which we know plays an important role in attracting the best playing talent, from academy right through to the first team," Everton chief executive Robert Elstone said in a press release.

USM Holdings board member Ivan Streshinsky said the deal would give his company "unique, year-round, global media exposure".

USM Holdings, which Russian Billionaire Usmanov founded in 2012 alongside Everton’s major shareholder Farhad Moshiri, has announced the collaboration as part of a package of commercial deals worth up to £75 million. That figure will be inclusive of a separate new shirt sponsor to be identified in the coming weeks.

Everton’s training ground is to be rebranded USM Finch Farm, and the club says it will reap the significant rewards from a partnership with the Russian company that has an extensive portfolio in telecommunications and digital media.

Usmanov’s relationship with Moshiri is well established as the pair were part of the Red and White Holdings Group that now owns 30.4 per cent of Arsenal, the second biggest shareholder behind Stan Kroenke. Moshiri sold his share in Red and White Holdings to Usmanov upon completing his investment into Everton last February. 

Moshiri has always insisted the financing of his move to Goodison Park was not bankrolled by his friend and business partner, but the move from USM solidifies Usmanov’s connection to the Merseyside club.

Usmanov is listed on the USM website as the group’s founder and one of three main shareholders alongside Moshiri and Vladimir Skoch.

Speaking last season when his purchase of Moshiri’s shares extended his stake at Arsenal, Usmanov said: “I am committed to Arsenal and I will proudly retain my holding as a long-term investment for myself and my family to enjoy and benefit for generations to come. I want the absolute best for Arsenal and am prepared to do whatever is necessary to ensure the success of the club.”

Now his group’s investment in the Merseysiders’ will greatly assist the club’s ambitious plans on and off the park, as Ronald Koeman seeks to sign new players and a stadium move gathers pace.

Everton moved to Finch Farm, which lies south-east of Liverpool city centre, from their previous Bellefield base in October 2007.

Follow AsiaEurope on Social Media

AsiaEurope Facebook - http://www.facebook.com/asiaeuropegroup

AsiaEurope Twitter - http://twitter.com/asiaeurope

Leave a Reply